As the owner of a commercial cleaning franchise, you are a valued member of a continually expanding network and in a prime position for sustainable growth. The janitorial services sector is experiencing a significant surge in demand, and this trend is set to continue in the foreseeable future.
With businesses and organizations increasingly emphasizing cleanliness and sanitation, your cleaning franchise has immense potential for success and expansion.
While the idea of growing your cleaning business may sound enticing, it is important to acknowledge that doing so requires careful planning and execution. If you’re eager to take your franchise to the next level, consider implementing the strategies listed below:
Build Your Company’s Reputation
Establishing a reputable brand is crucial for attracting customers and standing out amongst your competition. Consistently delivering high-quality cleaning services is critical for business growth, so with every account, pay close attention to detail, use effective cleaning and disinfecting techniques, and if you employ a cleaning crew, ensure they’re well-trained. Once you’ve cultivated a steady amount of satisfied customers, consider encouraging them to leave reviews and testimonials that highlight the quality of your services.
Expand Service Offerings
Consider diversifying your services to target a broader range of customers. For example, you can offer specialized services such as carpet cleaning, window cleaning, and electrostatic spray disinfection. Staying up-to-date with industry best practices and investing in training programs is worthwhile. Certifications such as the Cleaning Industry Management Standard (CIMS) or the ISSA Cleaning Industry Training Standard (CITS) can enhance your credibility and demonstrate your commitment to professionalism and expertise.
Invest in Marketing and Advertising
Spending money on marketing and advertising campaigns can significantly increase your business’s visibility and help you reach new customers. Opening business accounts on platforms like Instagram and Facebook is a great place to start and free to use; however, gaining traction on overly saturated social media networks can take significant time and effort.
That is where partnering with a commercial cleaning franchise company like Corvus is especially useful. Their dedicated marketing departments are experts in utilizing traditional methods, such as print ads and direct mail, as well as digital marketing channels like social media, search engine optimization (SEO), and pay-per-click (PPC) advertising.
Use Eco-Friendly Cleaning Practices
Emphasizing your commitment to environmental sustainability by using eco-friendly cleaning products and practices can increase your credibility with clients who value green practices. Opt for cleaning solutions that are biodegradable, non-toxic, and made from natural ingredients to contribute to a healthier environment. It’s also helpful to look for certifications such as Green Seal or EcoLogo to ensure the products meet rigorous environmental standards.
Embracing technology can help you stay ahead in the competitive commercial cleaning industry in a major way. Investing in cleaning management software lets you streamline your operations and improve efficiency. These tools help with scheduling, task management, inventory management, and communication with clients and staff. They can also provide analytics and reports to help you make data-driven decisions. Staying up-to-date with the latest technological advancements in cleaning equipment, like robotic vacuum cleaners or autonomous floor scrubbers, can improve productivity and reduce labor costs.
By following the advice above, you will be well on your way to positioning your commercial cleaning business for scalable growth. Remember that scaling takes time, investment, and careful planning, so be patient, remain focused on your vision, and adapt as needed to achieve long-term success.
If you are interested in starting your own janitorial business, speak to your local Corvus representative about franchise opportunities. Contact us today!